The Complete Guide to Writing a Press Kit That Gets Results by Allison Nazarian is a very useful eBook for anyone who needs an electronic press kit to introduce themselves or their products. This is especially needful for authors because we are always trying to get someone to write a book review, interview us on their radio show or podcast, or trying to get the media to run our press release.
What is an electronic or e-press kit? The author describes it as "a press release on steroids." A press kit (also known as a sales kit) answers the questions of the media/press as well as of your target market before they even thought to ask them. Presented electronically, it makes your story come to life. Companies will also find an online media kit useful. It give pertinent information such as a company bio, contact information, Q&A samples, interviews (both audio and written), facts sheet, and a one-pager.
The author of this eBook gives eight specific steps for putting together a digital professional media kit (also known as a press kit). While a digital press kit can be printed and used to send via regular snail mail, it can also be sent by email or uploaded to a blog or Web site. When a journalist finds a useful blog, they will automatically look to see if you have a media room. This is a page where more information about the author and the book can be found in one (or multiple) PDF.
A media kit should be formatted for a great first impression. This can be done in Word by using the advanced features. However, many people are not power users on this program so they may be limited in how well they can produce a nice-looking package without hiring a graphic designer. Writers in the Sky is able to write and format a professional-quality media kit
If you are looking for step-by-step, instantly implementable insight and expertise about e-press kits, this eBook is perfect! The author shares what she has learned over the past decade-and-a-half in a way that allows you to take it and run. There is no business or entrepreneur that would not benefit from a press kit. And with the Internet being what it is, you can write, compile and send easier (and cheaper!) than ever before. This step-by-step guide to writing and compiling your press kit easily, painlessly and skillfully is part of Part of the COPYWRITE U Copywriting Series and is available here.
If you simply do not have time to learn how to pull your electronic press kit together, you can always have Writers in the Sky Creative Writing Services help you. Either way, here's to your success.
Yvonne Perry is a freelance writer and the owner of Writers in the Sky Creative Writing Services (WITS). She and her team of ghostwriters are ready to assist you with writing and editing for books, Web text, business documents, resumes, bios, articles, and media releases. For more information about writing, networking, publishing, and book promotion, or to sign up for free email delivery of WITS newsletter, please visit http://www.writersinthesky.com. New subscribers receive a free eBook Tips for Freelance Writing.
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